SPECIALTY FOOD PAPERS DIRECT MAILER BOX

Who says B2B projects have to be straightlaced affairs? To introduce Pixelle Specialty Solutions to prospective customers, we thought outside – and inside – the box, showcasing their food papers in themed video mailers. Unexpected food substitutes like toys and socks took the place of tacos and corn dogs, while the video screen under the lid told the Pixelle story and detailed the benefits of their food papers. Customers were “wowed” by the idea, saying it was “the most creative, well-done and professional marketing piece we ever received.”