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Privacy

Privacy Policy

Effective Date: 6/21/22

This Privacy Policy covers the collection, use, security and disclosure of information collected through the website www.godfrey.com and our marketing automation platform, owned and operated by Godfrey (“We,” “Us”, or “Our”). It also describes the choices available to you regarding our use of your personal information and how you can access and update this information. The use of information collected through our service shall be limited to the purpose of providing the service for which our Clients have engaged Godfrey.

1. INFORMATION COLLECTION AND USE

We may collect the following personal information from you via Godfrey service or a third-party tracking company:

  • Contact Information such as name, email address, mailing address, phone number
  • Unique Identifiers such as username, account number, password
  • Information about your business such as company name, company size, business type

We use this information to:

  • Assess the needs of your business to determine suitable products
  • Send you requested product or service information
  • Administer your account
  • Respond to customer service requests
  • Send you a newsletter
  • Send you marketing communication
  • Respond to your questions and concerns
  • Improve our website and marketing efforts
  • Conduct research and analysis

User Data Supplementation

We may receive information about you from other sources, including publicly available databases or third parties from whom we have purchased data, and combine this data with information we already have about you. This helps us to update, expand and analyze our records, identify new customers and provide products and services that may be of interest to you. If you provide us personal information about others, or if others give us your information, we will only use that information for the specific reason for which it was provided to us.

Examples of the types of personal information that may be obtained from public sources or purchased from third parties and combined with information we already have about you may include:

Purchased marketing data about our customers from third parties that is combined with information we already have about you, to create more tailored advertising and products.

 

2. INFORMATION RELATED TO DATA COLLECTED THROUGH OUR MARKETING AUTOMATION SYSTEM 

Access and Choice Regarding Data Controlled by Our Clients

Godfrey acknowledges that you have the right to access your personal information. An individual who seeks access or who seeks to correct, amend, or delete inaccurate data should direct their query to Godfrey’s Client (the data controller) or in some cases Godfrey at [email protected]. If requested to remove data, we will respond within a reasonable timeframe.

Service Provider, Sub-Processors/Onward Transfer

Godfrey may transfer personal information to companies that help us provide our service. Transfers to subsequent third parties are covered by the provisions in this Policy regarding notice and choice and the service agreements with our Clients.

Data Retention

Godfrey will retain personal data we process on behalf of our Clients for as long as needed to provide services to our Clients. Godfrey will retain and use this personal information as necessary to comply with our legal obligations, resolve disputes and enforce our agreements.

 

3. INFORMATION SHARING

We will share your personal information with third parties only in the ways that are described in this Privacy Policy. We do not sell your personal information to third parties.

Service Providers

Your personal information may be available to companies that provide services to help us with our business activities. For example, our web hosting vendors and email service providers. These companies are authorized to retain or access your personal information only as necessary to support their services to us.

Frames

Some of our pages utilize framing techniques to serve content to and from our partners while preserving the look and feel of our site. Please be aware that information you provide in these areas is being shared with these third parties according to the terms and conditions of this Policy and our contracts with these partners.

Legal Disclaimer

We may also disclose your personal information: As required by law, such as to comply with a subpoena or similar legal process when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud or respond to a government request, if Godfrey is involved in a merger, acquisition or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our website of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information, to any other third party with your prior consent to do so.

 

4. USER ACCESS AND CHOICE

Upon request Godfrey will provide you with information about whether we hold any of your personal information. You may access, correct, or request deletion of your personal information by emailing our Customer Support at [email protected] or by contacting us by telephone or postal mail at the contact information listed below. We will respond to your request, within a reasonable timeframe.

We will retain your information for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes and enforce our agreements.

Under the General Data Protection Regulation (GDPR), you have a number of important rights. Any exercise of these rights that requires action by us will be performed free of charge. You have rights to the following:

  • Access to your personal information and to certain other supplementary information that the Privacy Policy already addressed.
  • The ability to require us to correct any mistakes in your information that we hold.
  • The Right to Be Forgotten, or the ability to require us to erase your personal information in certain situations.
  • To receive the personal information that you have provided to us in a structured, commonly used and machine-readable format. Additionally, you have the right to transmit that data to a third party in certain situations.
  • Object at any time to processing of personal information concerning you for direct marketing.
  • Object to decisions being taken by automated means that significantly affect you or produce legal effects concerning you.
  • Object in certain other situations to our continued processing of your personal information and otherwise restrict our processing of your personal information in certain circumstances.

If you would like to exercise any of these rights, please contact us by email, phone, or by traditional mail at:

Godfrey Advertising, Inc.
40 N. Christian St.
Lancaster, PA 17602
Phone: (717) 393-3831
Fax: (717) 393-1403
Email: [email protected]

Opt-out Preferences

If you wish to subscribe to our newsletter, we will use your name and email address to send the newsletter to you. Out of respect for your privacy, you may choose to stop receiving our newsletter or marketing emails by following the unsubscribe instructions included in these emails, accessing the email preferences page on our website or by contacting us at [email protected].

 

5. TRACKING TECHNOLOGIES/COOKIES

A cookie is a small text file that is stored on a user’s computer for record-keeping purposes. We do use cookies on this site. We do not link the information we store in cookies to any personally identifiable information you submit while on our site.

We, Godfrey, and our partners use both session ID and persistent cookies or similar technologies. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. These technologies are used in analyzing trends, administering the website, tracking users’ movements around the site and gathering demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual and aggregated basis. Various browsers may offer their own management tools for removing these types of tracking technologies. If you reject cookies, you may still use our site, but your ability to use some areas of our site will be limited.

Cookie Placed By Godfrey

Godfrey uses cookies for internal purposes only. General demographic information is collected for internal marketing and planning purposes. In some instances, cookies are used to augment the user experience and by our content management system.

Cookie Placed By Google and Hotjar

Google Analytics is used through the site to capture statistical usage information used by Godfrey for internal marketing and planning purposes. Additionally, cookies are used by Google to provide their Plus 1 function. More information.

To improve user experience, we also use Hotjar, an analysis and feedback tool that helps us understand how users use our website. For more information, including opting out, please see www.hotjar.com and https://www.hotjar.com/opt-out.

You can remove persistent cookies by following directions provided in your internet browser’s “help” directory.

Analytics/Log Files

As is true of most websites, we gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp and clickstream data.

We use this information to analyze trends, to administer the site, to track users’ movements around the site and to gather demographic information about our user base as a whole. We do not link this automatically collected data to personal information.

Behavioral Targeting/Re-targeting

We partner with a third party ad network to either display advertising on our website or to manage our advertising on other sites. Our ad network partner uses cookies and Web beacons to collect non-personal information about your activities on this and other websites to provide you targeted advertising based upon your interests. If you wish to not have this information used for the purpose of serving you targeted ads, you may opt-out by sending a request to [email protected]. Please note this does not opt you out of being served advertising. You will continue to receive generic ads.

 

6. SECURITY

The security of your personal information is important to us. When you enter sensitive information, such as log-in credentials, we encrypt the transmission of that information using secure socket layer technology (SSL).

We follow generally accepted standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security. If you have any questions about security on our website, you can contact us at [email protected].

 

7. EMPLOYEE TRAINING

All employees acknowledge receipt and review of our Policy and Procedure Handbook which outlines their responsibility in working with customer data.

We restrict access to customer data and customer shared data to only those employees who require the information for business purposes.

 

8. ADDITIONAL INFORMATION

Links to Third-party Sites

Our site includes links to other websites whose privacy practices may differ from those of Godfrey. If you submit personal information to any of those sites, your information is governed by their privacy policies. We encourage you to carefully read the privacy policy of any website you visit.

Social Media Widgets

Our website includes Social Media Features, such as the Facebook Like button and Twitter, Google and LinkedIn widgets. These Features may collect your IP address, may log which page you are visiting on our site and may set a cookie to enable the Feature to function properly. Social Media Features and widgets are either hosted by a third party or hosted directly on our site. Your interactions with these Features are governed by the privacy policy of the company providing it.

Changes to This Policy

We may update this Privacy Policy to reflect changes to our information practices. If we make any material changes, we will notify you by email (sent to the email address specified in your account) or by means of a notice on this site prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

 

9. CONTACT US

Godfrey
40 N. Christian St.
Lancaster, PA 17602
Phone: (717) 393-3831
Fax: (717) 393-1403
Email: [email protected]

 

10. TERMS AND CONDITIONS

You should assume that everything you see or read on this site is copyrighted unless otherwise noted and may not be used except without the written permission of Godfrey.

Images displayed on this site are either the property of, or used with permission for, Godfrey. The use of these images by you, or anyone else authorized by you, is prohibited. Any unauthorized use of the images may violate copyright laws, trademark laws, the laws of privacy and publicity, and communications regulations and statutes.

While Godfrey uses reasonable efforts to include accurate and up-to-date information on the site, Godfrey makes no warranties or representations as to its accuracy. Godfrey assumes no liability or responsibility for any errors or omissions in the content on this site.

Your use and browsing of this site is at your risk. Neither Godfrey nor any other party involved in creating, producing or delivering this site is liable for any direct, incidental, consequential, indirect, or punitive damages arising out of your access to, or use of, this site. Without limiting the foregoing, everything on this site is provided to you "as is" without warranty of any kind, either expressed or implied. Godfrey assumes no responsibility and shall not be liable for any damages to, or viruses that may infect, your computer equipment or other property on account of your access to, use of, or browsing in this site or your downloading of any materials, data, text, images, video, or audio from this site.

Godfrey is not responsible for the contents of any off-site pages or any other sites linked to this site. You linking to any other off-site pages or other sites is at your own risk.

Godfrey may at any time revise these Terms and Conditions by updating this posting. You are bound by any such revisions and should therefore periodically visit this page to review the then current Terms and Conditions to which you are bound.

It is the policy of Godfrey to respect and protect the privacy of its customers, friends and other users of this website.