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B2B PR Experts
PUBLIC RELATIONS

FINDING THE RIGHT B2B PUBLIC RELATIONS AGENCY

Reputations are valuable, and in PR maintaining the right position and perception of your business is essential. But a changing media landscape and the inherently complex nature of B2B make finding the right B2B PR agency difficult. With decades of B2B public relations experience, we know how to navigate continuously changing landscapes and deliver tangible results. Our PR experts provide unmatched partnership and performance to every PR program we support.

What You Can Expect

We tell powerful stories in complex industries and help you create, and amplify, those stories. We combine focused strategy, industry connections and strategic media channels to ensure your PR program reaches the right people with meaningful, relevant messages.

  • We know the B2B landscape: the tech, audiences, channels, news and trends
  • We can connect directly with key stakeholders and SMEs to shape product and technical input into relevant stories
  • We onboard quickly and add immediate value – because we are already experts in PR and your industry
  • We have established editorial relationships in key verticals
  • We define KPIs and measure results with data and insights that demonstrate business value
  • Our recommendations are insight-driven and results-oriented
Featured Case Study

EMERSON’S PR PROGRAM GOES GLOBAL

Emerson, a global leader in the technology, software and engineering sectors, sought to expand its worldwide thought leadership position by building upon the success of its North American public relations program globally. The company was particularly interested in highlighting its innovative Discrete Automation portfolio.

Emerson turned to Godfrey’s technical expertise and deep industry knowledge to help develop content, including insightful technical articles, executive viewpoints and case studies that could be pitched to media, published throughout its own channels and networks, and repurposed globally.

66

Articles Written in 2022

46

Publication Placements

Featured Case Study

PEAK-RYZEX GETS THOUGHT LEADERSHIP WITH A LEAN INVESTMENT

Peak-Ryzex was looking for a way to expand their thought leadership in supply chain industries. They came to Godfrey with concrete business objectives, a mission to raise brand awareness and a project budget that would only allow 20 hours of work each month. So our job was to create a proactive media relations outreach program that drew the most value from each of those 20 hours.

Featured Case Study

REDEFINING GO-TO-MARKET POSITIONING TO DRIVE STRATEGIC GROWTH

Bosch Rexroth established aggressive sales goals in 2022, focusing on four target industries. To support those goals, Bosch Rexroth asked Godfrey to help drive an approach to conduct research and develop a broad factory automation program and several vertically aligned strategies and go-to-market plans.

50M+

Impressions

19,000+

Website Sessions

Partners

We're Working With

Johnson Controls Client Logo
Avantor Client Logo
Peak Technologies Client Logo
Pixelle Client Logo
Solenis Client Logo
Brooks Instrument Client Logo
Sandvik Coromant Client Logo
Emerson Client Logo
Ruskin Client Logo
Danfoss Client Logo
Graham Packaging Company Client Logo
PR RESULTS

2023 BY THE NUMBERS

1B+

Impressions

5,835

Media Placements

119

Thought Leadership Articles Developed

263

Interviews Secured

SEE WHAT CLIENTS SAY ABOUT US

Lisa
Tryson

Director, Corporate Communications & Public Relations, Danfoss

Godfrey has solid relationships with the trade media editors in all our key industries, and the resulting PR programs help us communicate the right messages to our target audiences.

Janet
Johnson

Senior Director of Marketing, Peak Technologies

Godfrey has been our partner for over a decade, and we're continually impressed with their ability to create wins through impactful, thought-leadership public relations, even when budgets are tight. Our business is complex and ever-evolving, just like the supply chain markets we serve. We appreciate Godfrey's ability to keep up with the latest industry trends while staying agile with shifting areas of focus.

Elyse
Davis

Global Public Relations Manager for Discrete Automation, Emerson

Godfrey has been our agency of record for the Emerson Discrete Automation group for the past four years. The Godfrey team has delivered quality content on time, if not ahead of schedule. They are a true partner in placing Emerson as a market leader and the voice of technology in our industry.

Featured Insight: Blog Post

Strengthen B2B Brand Awareness With Community Relations

Featured Insight: Blog Post

5 Reasons To Consider Media Training

How We Do PR

Explore our blog posts, podcasts, white papers and more.

EXPLORE OUR INSIGHTS