Marketing to Automation and Controls Engineers: Your Essential Guide

Reaching engineers in the automation and controls space has never been more complex. That's why we've put together a definitive playbook to help marketers more effectively reach engineers at OEMs and end users. This guide is full of helpful tips on how you can:

• Target your audience and build the right personas
• Discover current trends and challenges facing OEM design engineers
• Keep track of the OEM customer journey
• Apply actionable tactics right now for reaching engineers