Let’s Talk Data Privacy: Importance of a Data Strategy in a Changing Digital World

Godfrey Marketing Technologist Tyler Lowry joins Executive Creative Director Scott Trobaugh to discuss how data privacy laws are causing B2B marketers to re-evaluate their data strategies to focus on zero-party and first-party data. Zero- and first-party data can be more powerful, and it provides the opportunity to consider more strategic ways to provide great, personalized digital experiences for end users.

To read more about steps to establish a strategic digital road map, check out Tyler’s blog, “Data Privacy: What B2B Marketers Need to Know.”