PRSA International Conference 2018 – 4-D STORYTELLING FOR B2B AUDIENCES: HOW TO ENGAGE THE IMAGINATIONS OF ACCOUNTANTS, ENGINEERS AND OTHER B2B BUYERS

Once upon a time, in a land not too far away, people thought B2B communications needed to be boring…That story has no “happily ever after.” The time has come to tell a new tale. One that goes beyond facts and figures to spark the emotional decision-making centers of B2B buyers and influencers everywhere. Join us as we embark on an epic journey that takes us from the very first story ever told to some contemporary tales that helped conquer complex buying cycles and influencer objections. Along the way, we’ll explore how the Four Dimensions of B2B Storytelling (Dynamic Narrative, Design Visualization, Direct Engagement and Delivery of Information) come together to create a truly immersive experience for your audience.