MarketingProfs B2B Forum 2018 – DEEP & SIMPLE: HOW MISTER ROGERS MAKES US BETTER AT B2B

With a 50th anniversary, an acclaimed documentary and an awards season feature film, 2018 is celebrating Fred Rogers in a big way. It’s well-deserved. Rogers is widely recognized as one of the greatest communicators of the last century. But did you realize that Mister Rogers is the perfect role model for B2B marketers in particular? Learn how his “deep and simple” philosophy can help you cultivate fascination, focus your messaging and engage your audience on a truly human level. By understanding Mister Rogers’ Neighborhood, we’ll get better at our B2B jobs—and our everyday lives.