ContentTECH 2019 – BLOODY HELL! THE CONVERGENCE OF CONTENT, EMAIL AND MY BRITISH MUM

Email isn’t the sexiest marketing topic, nor is it the most fun, but if done well it can lead to the best ROI of any channel in your marketing mix. Regardless of industry and even though there is more noise in the inbox and more apps for consumers to juggle, email continues to prove itself as the best one-to-one communication channel for brands and is most preferred by consumers. However, marketers continue to struggle with this channel even some 26 years after the first email campaign was sent.

Join Michael Barber (and his Mum) as he explores some of the best and most practical ways to improve your email campaigns, challenges your email conceptions and shows you just why this channel continues to be vitally important for marketers. Enjoy many of the equally amazing, applicable and ridiculous lessons Michael’s British mother taught him and how they apply to thinking through the customer experience.