INDUSTRIES

CHEMICALS

From environmental and OSHA requirements to global product consistency and resource concerns, the chemicals industry faces a host of complex challenges. And then there’s the competition, from specialty chemical companies to large commodity players. The chemicals industry is moving. We know the history and trends well enough to show you where it’s headed.

EXTENSIVE B2B MARKETING ADVICE

Intricate buying cycles, multiple decision-makers, content creation – B2B marketing is as complex as it gets. We’ve created a comprehensive e-book, filled with decades of B2B marketing experience. Marketing to Complex Industries: The Ultimate Guide shows you how to tell your story in an authentic way that leads to real results.Download Free E-book

Chemical technician monitoring chemical tanks

ENGAGING WITH YOUR TECHNICAL AUDIENCE

Buyers and influencers in the chemical market are highly degreed technical professionals. And this audience carries some weighty responsibilities — from management and customer service to the health and safety of their coworkers. That’s a lot to keep track of. So your marketing can be much more than hard data. It’s a powerful opportunity to build preference through relevant emotional appeals.

Chemicals