Social media PR, also known as the New PR or PR 2.0, is an evolving practice that uses social media to engage audiences directly. It doesn't rely entirely on traditional journalists or other gatekeepers to take your messages to target audiences.

Using a variety of online technologies and tools, social media PR is faster, more accessible and more user-directed.

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Social Media PR Services

• Online media monitoring & reporting
• Press release optimization
• Web-based news distribution
• Online communications – E-mail, blogs, podcasts, vodcasts, webinars
• Social media press releases
• RSS feeds
• PR program audits
• Integration with traditional PR programs.

Social Media PR Benefits

• Increases organic search engine results for your company's name, brand, products, and services by including keywords in PR documents.
• Allows you to participate in the online conversations about your industry and your company's offering. This helps develop 1-to-1 relationships with key customers.
• Boosts brand awareness among industry "influencers" as well as trade editors.

Coupled with traditional PR services, social media PR can take your marketing communications program to the next level.