The key to marketing in the 21st century is differentiation. But then again, it may have been the key to marketing in the 20th century, as well. Because strategies that don't differentiate don't count. And branding needs to be the symbol or standard-bearer for your company's differentiation. Done well, branding becomes an enduring asset that will consistently contribute to your company's bottom line.

• Command a premium price and a higher margin. Studies show 72% of us will pay a 20% premium for products from a company we know and trust.
• Launch new products more easily. 50% of customers say they're more willing to try a new product from an established brand
• Lower customer acquisition costs. 70% of customers want to use a brand to guide their purchase decision.
• Enhance customer loyalty and satisfaction: 30% of new purchases are recommended by friends and co-workers, usually an established brand

In addition, a good brand can help you recoup development costs more easily, communicate better internally and externally, energize your channels, recover from problems more easily, and attract and retain the best employees. That's why the leaders in every industry are always the top brands.

Let us help you build your brand. Godfrey has extensive experience in helping our clients enhance their brand messages to all their audiences, using all the media available to them. From brand positioning to Internet sites, direct mail, public relations, and product advertising, your brand plays an important role in effective communications.