Every company has brand stories that are unique. Like “the moral to the story” after a tale we heard as children, your brand story works to get to the heart of your company. It breathes life into who you are and what you stand for.

These stories have the power to unite companies in a common purpose and direction. And they can help you build a deeper connection with customers. Brand stories are cumulative and strategic; they build on each other and help define what differentiates your company and why someone should consider buying from you. Brand stories are far more than cute or clever anecdotes, they can be key business drivers. The more coherent and compelling your brand story, the more it will power the success of your company.

B-to-B marketers in this new broadband world have an opportunity to tell bigger and better stories than ever. This is new territory but the potential for enhancing your brand is enormous. A pretty good first attempt for telling a bigger brand story leveraging broadband technology was recently done by Nike to promote their innovation and new technology at the 2008 Olympics.. A good idea but the videos are still a little large for current download speeds.

Is it time for you to consider telling your brand story in a new and compelling way?