Mr. Immelt has a very good sense of what he wants the GE brand to stand for going forward - innovation in emerging businesses in the 21st century (for now, that means big investments in health-care and energy.) Much of the growth in GE’s strategy will come from outside the U.S.

Mr. Immelt also recognizes the importance of “green” in today’s marketing environment in GE’s ecomagination initiative.

I learned recently that connecting “green” to the GE brand through the ecomagination campaign might never have happened without Immelt’s willingness to provide leadership and determination to make it happen. In doing so, he overruled his senior management team. He tells the story in this fascinating 6 minute clip.