STRATEGY
MARKETING STRATEGY THAT LEADS TO ACTION
Successful B2B marketing strategies are not just about data. Or just market research. Or even the voice of your customer. Those insights are all critical drivers, but they only count for something when you channel them into a highly relevant, targeted plan of action. We can help with that.
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Explore Our Capabilities
BRANDING
B2B branding can be more complex than B2C; the audience has more decision-makers, while the products and applications are more technical. Your identity must be inspiring and insight-driven. Whether it’s a light refresh or a completely new brand, we’ll scale our methodology to start with research, form a go-to-market strategy, craft a concept and build a plan that drives awareness and clearly communicates who you are and what you do.
CAMPAIGN PLANNING
If you’re revisiting your goals, looking to drive demand or launching a new product, you’ll need a plan that’s as well-reasoned as it is agile. That’s why we build persona-driven marketing strategies and programs that are inspired by hard facts. But we don’t stop there. We use ongoing data to constantly review and optimize program performance, making sure your customers are engaged and moving toward the sale.
DATA & ANALYTICS
B2B marketing analytics is more than a service. It’s a key driver in strategic approach and plan optimization. We establish key performance indicators and proactively evaluate what’s working and what’s not. When data and analytics are done well, they’re done often — and we constantly evaluate new data and offer proactive recommendations. That means your marketing efforts are always working to connect with your audience and support your goals.EMPLOYER BRANDING & RECRUITMENT
We understand how difficult it can be to energize potential employees and communicate what makes your B2B business unique. That’s why our employer branding and recruitment projects go beyond brand positioning and emphasize every aspect of your business. We use your company’s mission, vision, values, DEI, ESG and more to craft campaigns that are unique to your culture and team, attracting new employees and increasing the number of applications HR teams receive.Internal Communication
Sometimes your target audience is right down the hall. Internal communication campaigns might seem like your easier programs, but they all too often become the toughest. After all, objectivity is hard when you’re right in the thick of things. We’ll leverage our outside perspective to help you approach employee engagement with the same objective focus you’d bring to any external marketing strategy. Your people are your greatest asset, so it’s critical you reach them with your message.Related Resources
RESEARCH
B2B marketing strategies must be grounded in the realities of your industrial market, your competitors and, most importantly, your audience. Even if your team interacts with customers directly, these anecdotal insights only tell part of the story. A good marketing strategy starts with a complete picture. We combine our own institutional knowledge with original B2B market research — both quantitative and qualitative. But this is more than an intellectual exercise. Research helps define what actions will have the biggest impact — and help us identify key insights and engagement opportunities.Related Resources
HOW WE DO IT
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